Introducing a new visual style
Designed to provide a consistent aesthetic throughout the company, SAFIBRA is proud to reveal its new visual identity, that embodies the personality of our company and reflects the quality of our products and services.
Throughout the previous year, we were hardly working on innovating the overall visual style so that it would continue to be based on our traditional values, but at the same time encompass new design principles, typography, color palette, logo, and much more. The main goal was to unify our visual communication towards customers and provide greater clarity, user friendliness and overall modernization of the graphic identity.
The first stage of the redesign involved the new look of datasheets (e.g. FBGuard 1550 datasheet), company letterheads, e-mail signatures, business cards and introduction of new claim and iconography. This new appearance will be reflected in all areas – from products to marketing and sales and it will be gradually rolled out across all communication channels and areas.
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